Inside-sales intelligence
The store is where you make money. So that's where we measure.
Fuel is razor-thin. The store carries the margin. StationPro Inside Sales turns the same shift data your daily close already ingests into four live dashboards: open one console, work both sides of the ledger.
Store entry rate
0%
of fuel customers walked in this morning
Avg basket
$0.00
across inside-sale transactions today
Repeat-visit rate
0%
of customers visited at least 3× this month
The four levers
Customer Flow turns pump customers into store entries. Basket Mix grows the ticket. Cohorts protects the loyal base. Promo Lift tells you which campaigns actually paid. Every section below is a tab you open after login, not a deck.
Pump → store
See which pumps actually fill the store.
Every fuel customer is a potential inside-sale. Customer Flow ties pump transactions to store entries by hour, weekday, and station, then overlays your active promo windows. Peak hours become obvious; the dead hours become honest about why.
What you see when you log in
- Hourly conversion bars with peak hours highlighted in brand color
- Per-pump roll-ups so you can see which dispenser draws the most foot traffic
- A "what changed this week" callout when conversion moves more than 5%
- Promo-window overlays so you can attribute lift to specific campaigns
Pump → store conversion · hourly
Bars sized to the share of pump customers who entered the store.
Morning coffee · 8a
Lunch break · 12p
Commute home · 6p
Demo tenant. Live data from the connected POS flows in the same shape.
Basket mix
Find the attach pairs that grow the ticket.
Average basket lives or dies on attach. Basket Mix mines every receipt to surface the SKU pairs that move together (coffee + sandwich, energy drink + tobacco, lottery + soda) and ranks them by attach rate, daypart, and station. The slow movers get flagged before re-order.
What you see when you log in
- Top-142 attach pairs ranked by attach rate, with trend arrows by week
- Per-daypart breakouts (morning rush vs. lunch vs. commute home)
- Dead inventory list: SKUs with no attach activity in 14 days
- One-click "create promo from this pair" hand-off to Promo Lift
Top attach pairs
6 of 142 tracked pairs. Bar length is attach rate.
- Coffee + breakfast sandwich+8% wk64%
- Energy drink + tobacco47%
- Lottery + soda38%
- Slurpee + chips+4% wk31%
- Beer + ice24%
- Snack + bottled water19%
Demo tenant. Live data from the connected POS flows in the same shape.
Customer cohorts
Spot loyal customers and churn risk early.
Loyalty is who comes back. Cohorts groups customers by their first-visit month and tracks weekly retention, so you can see how each cohort decays. The third silent week is when most loyal customers leave for good. That's when the churn flag fires.
What you see when you log in
- Cohort retention heatmap (4 months × 5 weeks), brand-tinted by strength
- Churn-risk queue ranked by historical basket size, high-value first
- Segment tagging (morning coffee, weekday lottery, lunch break, etc.)
- Re-engagement triggers: pump-side offers when a churn-risk customer fills up
Repeat-visit retention by cohort
Weekday morning · coffee
Friday lottery anchor
Lunch break · drinks
Demo tenant. Live data from the connected POS flows in the same shape.
Promotion lift
Measure the lift, not just the spend.
Most promo dashboards show what you spent. Promo Lift shows what changed because of it: promo-window sales vs. baseline, incremental margin per campaign, ROI by station. Campaigns that only shift timing show up as flat lines. The ones that actually grow the pie surface fast.
What you see when you log in
- Side-by-side baseline vs. promo-window sales bars per campaign
- Incremental margin (in dollars, not %), the only number that pays the rent
- ROI multiple per campaign and per station
- Auto-stop suggestions when a promo's ROI drops below your threshold
Demo tenant. Live data from the connected POS flows in the same shape.
Run the numbers
What Inside Sales adds to your year.
Each of the four tabs has its own dollar lever. Four sliders, four results, one total, on conservative assumptions you can audit below.
Tell us about your operation
Four sliders. We use conservative assumptions for the rest. The methodology is published below.
How many locations you run today
Per station, average across the week
Average ticket on inside sales (snacks, drinks, tobacco, lottery)
Typical c-store after-cost margin is 25–32%
Customer Flow lift
$21,168
+2 pp pump-to-store conversion · extra walk-ins × basket × margin
Basket Mix lift
$18,522
+5% basket on existing inside customers · margin captured
Cohorts retention
$3,704
+1% retention on inside-store revenue · margin captured
Promo Lift efficiency
$2,381
Reallocating low-ROI promo dollars · direct savings
Total Inside Sales contribution
$45,776 /year
Net of inside-store margin where the lever moves volume; direct dollars where the lever reallocates spend. Run the same numbers on your real receipts during the demo.
One operator console
Inside-sales lives where your daily close already does.
No second tab in another tool. The four inside-sales views are tabs in the same operator console as cash variance, lottery, fuel, and invoices.
Pump → store conversion · hourly
Bars sized to the share of pump customers who entered the store.
Morning coffee · 8a
Lunch break · 12p
Commute home · 6p
Switch tabs to swap the active panel. The chrome, KPIs, and shortcuts stay where you left them. Operators don't learn a second app for the offensive side of the ledger.
Inside-sales FAQs
How does Customer Flow know a pump customer entered the store?
StationPro correlates fuel transactions to subsequent POS transactions on the same payment instrument (card hash, loyalty ID, or session token from the dispenser controller). For cash fuel customers, the system uses time-of-day and forecourt camera signal (when integrated) for a probabilistic match. The methodology is documented and tunable per station.
Do I need a loyalty program to use Cohorts?
No. Cohorts works on de-identified payment tokens by default: the same card hashes already passing through the POS. A loyalty program enriches the cohorts with named segments (members, frequency tiers) but is not a prerequisite.
How is Promo Lift different from what my POS already reports?
Your POS reports promo redemptions. Promo Lift compares promo-window sales against a baseline reconstructed from the same store's pre-promo weeks, holding daypart and weather constant. The number you see is incremental margin (not gross promo sales), which is the only honest measure of whether a campaign paid.
Does turning Inside Sales on change the daily close workflow?
No. The daily close runs exactly as before. Inside Sales adds four sibling tabs in the same operator console; opening any of them is optional. The two surfaces share the underlying shift data, so there's no double-entry and no separate setup.
Want to see Inside Sales running on your data?
A 30-minute demo. We'll wire a tenant to your pump and POS shape and walk all four tabs live.