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Paid work sprint.See the scope

Nova · Your growth specialist

Give customers a reason to return.

Better content. More relevant conversations.

Understand your customers, create images and videos, and prepare social content, replies and offers around your store. Keep your brand, approval rules and commercial goals in every step.

Customer growth conversation concept on a realistic iPhone

Customer opportunity

Find the visit worth winning.

Understand who visits, what they buy and what they need. Review sales patterns, basket mix and permitted customer conversations to find useful buying occasions and relevant follow-up. Agree how you will measure the result.

  • Choose the buying occasion
  • Check available sales and customer records
  • Agree on audience permission
  • Define the comparison before the campaign

Basket and margin

Build an offer the store can fulfill.

Check product cost, stock and complementary purchases before choosing a promotion. Connect the recommendation to the people who prepare, display and replenish the offer.

  • Review eligible products and pack sizes
  • Check availability and product margin
  • Prepare store instructions
  • Approve the offer before it goes out

Growth and retention

Create content that earns the next visit.

Nova prepares product images, short videos, social posts and customer messages in your brand’s voice. Review creative, audience and timing before publication. Use permitted customer replies and questions to understand what people need and prepare relevant follow-up.

  • Draft images, short videos and social content
  • Review creative, brand voice and channel
  • Prepare customer replies and useful follow-up
  • Track repeat purchase where data permits

Measured contribution

Check whether the campaign earned its cost.

Compare purchases with an agreed baseline or control where feasible. Include product cost, discount, channel spend and fulfillment effects. A redeemed offer can still be unprofitable.

  • Review sales and costs together
  • Separate redemptions from incremental sales
  • Record attribution limits
  • Decide whether to repeat, change or stop

Your questions, answered

Built for your store.

Can the team create images and videos?

Scope product images, short videos, social posts and campaign drafts in your brand’s voice. You review creative, audience and timing before anything is published.

Do we need to sell fuel?

No. Start with merchandise, foodservice, customer content or a permissioned audience. Fuel-to-store analysis is optional.

Can we use our existing loyalty platform?

Bring your platform, channels and consent records. We confirm the connection, delivery path and measurement before the first campaign.

How do we measure the result?

Agree on a baseline or control where feasible. Review repeat visits and contribution after product cost, discounts and campaign costs.

Inside Sales · Savings model

Tell us about your operation

Four sliders. We use conservative assumptions for the rest. The methodology is published below.

How many locations you run today

Per station, average across the week

Average ticket on inside sales (snacks, drinks, tobacco, lottery)

Typical c-store after-cost margin is 25–32%

Customer Flow lift

$21,168

+2 pp pump-to-store conversion · extra walk-ins × basket × margin

Basket Mix lift

$18,522

+5% basket on existing inside customers · margin captured

Cohorts retention

$3,704

+1% retention on inside-store revenue · margin captured

Promo Lift efficiency

$2,381

Reallocating low-ROI promo dollars · direct savings

Total Inside Sales contribution

$45,776 /year

Get this number on your data

Net of inside-store margin where the lever moves volume; direct dollars where the lever reallocates spend. Run the same numbers on your real receipts during the demo.

Make the next visit worth earning.

Bring your products, audience and current channels. We’ll scope the content, customer follow-up and result you can review.